Born in the Swamp.
Based in Gainesville, Florida.
Gatorade was born at the University of Florida. It solved a real problem for a specific audience in a specific environment, and became one of the most recognizable beverage brands in the world. The campus market has always created brands.
On a spring break trip to South Florida, a friend pointed out Paradise Lager, FAU's official craft beer. The category was right. But beer was not what people in our generation were buying. Seltzers were. RTDs were. Nobody had built a Florida-native RTD brand for this market.
SwampWater is that brand.
“Beer has the campus. Everything else is unclaimed.”
Miguel A. Rivera III
Founder
- UF Economics
- PepsiCo Summer Analyst
- USDA-AFRI Research Fellow
Miguel is a Florida native who saw the campus RTD market wide open and decided to be the one to build it. He spent a summer running live distribution territory for PepsiCo in Central Florida, knows the three-tier system from the inside, and came back to Gainesville to launch the brand. He is 22 years old.
swampwaterventures@gmail.comThe Road
Where things stand. No release date has been announced.
Started
SwampWater founded in Gainesville, Florida
Now
Pre-launch: preparing the first SwampWater release
Next
First release. Date to be announced.